Swot of Taobao

ain line of credit Taobao online traffic political syllabus Strengths 1. The leading individual profession online chopine in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without employ traditional retail channels. 3. Connect with a reliable payment method and online calling & paying ashes (Alipay ) 4. A well-known brand for online trading platform in business field that can imbibe businesses to join and be the every(prenominal)iance with Taobao. 5.Gather millions of domestic businesses, person-to-person customers, global businesses and global customers (users) to trade and access to a variety of products and services (in a lower price) without constrains of fourth dimension and distance. 6. Self-help system is promoted to make users have disclose personal trading place. 7. Strategies like 7-day/30-day Safety Guarantee for shop and Shipping/ Shopping Insurance, in Taobao build up custom ers cartel. 8. Rich human resources to have a better development for the business.Weaknesses 1. There are many a(prenominal) spirt and pirated goods appeared in Taobao as the supervision is inadequate. It damages the confidence of the buyers who have bought the fake one while the exchange of sellers who are selling genuine is alike affected. 2. identification rating system is non comprehensive with poor management while sellers can easily edit out a bad comment or evaluation from users (or they can pay and hire just or soone to mensurate positive comments). It provides low reference values for users. 3.Without efficient control, Thousands of online advertisement increased causes the falsity of the advertising also increased. 4. The trading models of Taobao are easily being copied. For example, the assort buying nowadays in Hong Kong was originally started in Taobao. 5. Businesses might withdraw from Taobao and to have their own trading and shopping platform/ they pro vide distribute their resources in different online trading platform when they expand to a certain business scale. Then those businesses leave fetch the competitor of Taobao. . Personal information leak whitethorn happen, including names, phone numbers and home addresses when businesses get all these information. 7. Taobao does not provide a natively English recital for the platform. It limited its intricacy in global market. Opportunities 1. The change magnitude usage of the Internet and technology development helps the expansion of Taobao. 2. The smartphone technology increases the efficiency and convenience of online shopping and builds up an efficient network business culture.People are cocksure and motivated to buy more. 3. establishment launched a round of policies to standardize the operation and development of different industries. It indirectly provides an elastic and loose developing environment for online trading platform. 4. Different banking system corporates wi th Taobao (alipay) to launch different system to provide more services for online users, such as bills payment, insurance or auto paying expenses. 5. The emergence economy in China encourages peoples consumption on online shopping platform.Threats 1. Different competitors in Asia is following behind Taobao and sometimes that its position is threatened, such as QQ Mall, 360buy, Amazon. cn etc. 2. There are many new online paying platforms appeared to challenge the position of Alipay, such as Tenpay (by Tencent) , Baifubao (by Baidu) as they fail to corporate with some third parties (banks, insurance companies) . 3. The quality of different logistical service providers is uneven. There are many complaints about courier stealing goods/damaging goods from customers at Taobao.It will affect Taobaos expansion until they build up their own systematic and uniform logistic system. 4. Government policy about e-commerce business model is not fully established. Existing law and regulations always menstruate behind to define the attribution of the burden of proof. It someway causes online transaction disputes between buyers and sellers. 5. Traditional shopping platform provide a direct way for customers to look, know and touch with the product. A big market will still stick with traditional trading platform (like malls, markets or shops in real).