Rural Markets Retail Management free essay sample

Retail Management In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Rural India with its traditional perception has grown over the years, not only in terms of income, but also in terms of thinking.The rural markets are growing at above two times faster pace than urban markets; not surprisingly, rural India accounts for 60% of the total national demand. Today, rural market occupies a larger part of our economy and it is expected to grow at least four times the existing size. Another contributing factor for rural push was growing saturation in urban markets. To be precise, rural marketing in Indian economy covers two broad sections: 1. We will write a custom essay sample on Rural Markets Retail Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Selling of agricultural products in the urban areas 2.Selling of manufactured products in the rural regions In present situation, our huge population is helping marketers to think new marketing strategies. 630 Billion rural populations are greater than total consuming markets of many countries like Canada, South Korea, etc. Tapping the rural market is one of the most important marketing strategies followed by various MNCs and Indian companies now-a-days. A number of companies in FMCG, consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL, Colgate, LG Electronics, Philips, BSNL, LIC, CavinKare, Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing, pricing, promoting, distributing rural specific products and services leading to exchange between urban and rural markets which satisfies consumer demands and also achieves organizational objective.

Word Choice Dessert vs. Desert - Proofread My Paper

Word Choice Dessert vs. Desert - Proofread My Paper Word Choice: Dessert vs. Desert We’ve all been there. You’re in a restaurant with friends. You finish your main course and order a â€Å"desert.† Moments later, the waiter returns and buries your table beneath a truckload of sand, ruining the evening for everyone. Mmmm sand. [Photo: Simon A. Eugster]OK, this probably hasn’t happened in real life. But that’s because â€Å"desert† and â€Å"dessert† are pronounced differently enough that you wouldn’t normally mix them up. Written down it’s different, and we see these terms confused on a regular basis. Sometimes this is a just a typo (so remember to proofread!) but it can also be an issue with spelling, so make sure you know the difference between these words. Dessert (Sweet and Delicious) This is the easy one, since â€Å"dessert† only has one meaning. Specifically, it’s used to describe sweet food eaten after the main part of a meal: For dessert, I ate my own body weight in ice cream. As such, you should only use â€Å"dessert† in reference to food. Getting hungrier now You sometimes see people write â€Å"just desserts,† but this is actually a mistake; the correct term is â€Å"just deserts,† meaning â€Å"that which is deserved.† By comparison, â€Å"just desserts† would mean something like â€Å"only puddings,† which is only useful if you run a diner for people with a sugar addiction. Desert (Dry and Sandy) The most common use of â€Å"desert† is to identify a place with little to no rainfall, typically somewhere hot and sandy: The Mojave is the hottest desert in the United States. It really is very, very hot there. [Photo: Theschmallfella]We also use this sense of â€Å"desert† as an adjective, such as when describing something associated with the desert: From his campaign in North Africa during WWII, Rommel became known as the â€Å"Desert Fox.† Meanwhile, the verb â€Å"desert† is pronounced a little differently despite having the same spelling. This sense of â€Å"desert† means â€Å"to abandon†: The prisoner got away after the guard deserted his post. Dessert or Desert? It’s easy to avoid mistakes with â€Å"dessert† and â€Å"desert† as long as you remember that â€Å"dessert† only has one meaning (it becomes even easier if you imagine the double-â€Å"s† in â€Å"dessert† stands for â€Å"something sweet†). Once you’ve ruled that out, whether you’re using â€Å"desert† as a noun or a verb, the spelling is the same. Just keep in mind that: Dessert (noun) = The final course in a meal (â€Å"something sweet†) Desert (noun) = A dry, sandy area of land Desert (verb) = To leave or abandon

Overview of the Sans-culottes

Overview of the Sans-culottes The Sans-culottes were urban workers, artisans, minor landholders, and associated Parisians who took part in mass public displays during the French Revolution. They were frequently more radical than the deputies who formed the National Assembly, and their often violent demonstrations and attacks threatened and cajoled revolutionary leaders down new paths at key moments. They were named after an article of clothing ​and the fact that they didn’t wear it. Origins of the Sans-culottes In 1789, a financial crisis caused the king to call a gathering of the ‘three estates’ which led to a revolution, the declaration of a new government, and a sweeping away of the old order. But the French Revolution wasn’t simply the rich and the noble versus a unified body of middle and lower class citizens. The revolution was driven by factions across all levels and classes. One group who formed and played a massive role in the revolution, at times directing it, were the Sans-culottes. These were lower-middle-class people, craftsmen and apprentices, shopkeepers, clerks, and associated workers, who were often led by the true middle class. They were the strongest and most important group in Paris, but they appeared in provincial cities too. The French Revolution saw a remarkable amount of political education and street agitation, and this group was aware, active and willing to commit violence. In short, they were a powerful and often overwhelming street army. Meaning of the Term Sans-culottes So why ‘Sans-culottes?’ The name literally means ‘without culottes’, a culotte being a form of knee-high clothing that only the wealthier members of French society wore. By identifying themselves as ‘without culottes’ they were stressing their differences from the upper classes of French society. Together with the Bonnet Rouge and the triple colored cockade, the power of the Sans-culottes was such that this became a quasi-uniform of revolution. Wearing culottes could get you into trouble if you ran into the wrong people during the revolution; as a result, even upper-class French people sported the sans-culottes clothing to avoid potential confrontations. What Role Did the Sans-culottes Play in the French Revolution? Over the early years the Sans-culottes program, loose as it was, demanded price fixing, jobs, and crucially provided support for the implementation of the Terror (the revolutionary tribunal that condemned thousands of aristocrats to death). While the Sans-culottes agenda was originally focused on justice and equality, they quickly became pawns in the hands of experienced politicians. In the long run, the Sans-culottes became a force for violence and terror;Â  the people at the top were only ever loosely in charge. End of the Sans-culottes Robespierre, one of the leaders of the revolution, attempted to guide and control the Parisian Sans-culottes. Leaders, however, found that it was impossible to unify and direct the Parisian masses. In the long run, Robespierre being arrested and guillotined, and the Terror stopped. What they had instituted began to destroy them, and from them on the National Guard were able to defeat the Sans-culottes in contests of will and force. By the end of 1795 the Sans-culottes were broken and gone, and it is perhaps no accident France was able to bring in a form of government which managed change with far less brutality.

Patented technology Essay Example | Topics and Well Written Essays - 4250 words

Patented technology - Essay Example The more "tolerant" patent approach in the U.S. defines non-obvious as sufficient to involve an inventive step. The European Patent Office has a more exacting interpretation of this term. A European patent application entails an inventive step by providing a solution to a technical problem in a non-obvious way.1 This difference may serve, in fact, to help avoid confusion and promote productivity in Europe, as well as discourage the sort of infamous patent infringement confrontations recently seen in the American software industry. Patentability requires an invention to be "novel" -original and new. Article 54 (1) of the European Patent Convention defines "novel" as being separate from the "state of the art," (existing and publicly available.) "Non-obvious" in U.S. law, or "inventive step" in European law, under the terms of the EPC, both designate the requirement that an invention be "novel," or genuinely original enough to justify the patent. Novelty is therefore prerequisite for inventive step. An invention may be regarded as having an inventive step only if it is not obvious to a person skilled in the art. Novelty and inventive step are, consequently, different criteria. This definition of inventive step has been a subject recently in question by the U.K. patent office, as it has often been found to give rise to patents lacking in significance. By the same count, however, greater facility in obtaining patents contributes to positive qualities of "innovation and competitiveness."2 "Useful" in U.S. law or "Industrially applicable" in European law designates that an invention must serve a function, or fulfil an application and is equally part of this basic framework of patentability criteria. The European definition is again more exact in practical terms, referring specifically to industry as the objective of the application. III. Patent Law -Actions and Reactions: The Patents Act of 1977 was passed to implement the PTT, (Patent Co-operation Treaty), EPC and CPC (Community Patent Convention), closely following these definitions of the EPC and was the first effort at standardization in contrast to previous provisions of the Statute of Monopolies of 1623, which up until 1949, merely affirm that a patent may be granted exclusively for a new method of manufacture.3 A concept further examined by Lord Hoffmann in Biogen Inc v Medeva plc [1997] RPC 1 (page 34), is that the definition of an inventive step may be dependant on the nature of the invention. An original invention is the result of adding a new concept to an existing reserve

Cultural anthropology Essay Example | Topics and Well Written Essays - 750 words

Cultural anthropology - Essay Example They say it looks like a small grasshopper but is brown in color. It feeds on rice seedlings roots causing the seedlings to die so they also consider it as a pest and like other farm insects, they also eat it. I smiled because I thought that the farmer was just joking but I realized that he was serious when he continued talking. He said that they dig the mud using their feet to look for mole crickets and collect them in a container. He even added that it is best sautà ©ed with tomatoes. While hearing this, I visualized how it looked like and I cant imagine how they could eat that kind of thing. I dont know to react so I just nodded and acted like it was normal. After a while, the farmers arrived with the mole crickets they have collected. I wanted to ask why they have to eat these insects while there are a lot of normal foods to choose from but I was hesitant because it might offend them. Good thing, one farmer finally shared a story about it. He said that there was a time when one farmer has nothing to eat. Then, he thought of cooking the mole crickets he collected from his field and eating it. He liked the taste and shared the story to other farmers. From then on, they eat mole crickets occasionally, especially when they dont have anything to eat. The story-telling was interrupted when the sautà ©ed mole crickets was finally served. For me, it smelled like any other sautà ©ed food. The farmers started eating once the plate was put in the table. One farmer demonstrated how it should be eaten. He removed the insects head and then put the remaining parts to his mouth. He said that the head is the hard part and is irritating to the throat. However, other farmers prefer to just eat it the way it is. When I saw all of them eating the cricket, it felt normal to me and thought that maybe I could eat it too so I tried eating one when they offered me. Honestly, I liked it and I found myself eating it like I was used to eat

Organizational Risks & Mitigation Methods Essay Example for Free

Organizational Risks Mitigation Methods Essay As per our discussion last week I’ve prepared this memo that outlines the risks that CWTI faces and methods of mitigation for those risks. The goal of this exercise is to have a starting point for establishing a risk management process within CWTI. Below I’ve identified risks and provided suggested methods of mitigation for each. I’d like to point out that while most of these risks have more than one potential mitigation method, I chose to present the method I believe would be most successful for CWTI. 1.)Risk of fluctuation in foreign exchange rates –USD receivables Mitigate using control method ie. forward contracts, hedging etc. 2.)Risk of fluctuation in interest rates – USD loan Mitigate using control method ie. forward contracts, hedging etc. 3.)Risk of supply shortage/delay due to truck breakdowns Mitigate using diversification ie. Have alternative options of transportation readily available 4.)Risk of losing major customer Mitigate using diversification ie. Try to gain other customers in need of timber 5.)Risk of losing timber licenses Mitigate using control technique ie. Establish strong internal controls regarding the requirement to clear and replant and ensure to measure controls. 6.)Risk of non-compliance with national stock exchange requirements Mitigate using control technique ie. Establish strong internal controls regarding compliance requirements for stock exchange. 7.)Risk of inventory shrinkage due to theft, damage Mitigate using sharing/transferring technique ie. Purchase insurance for buildup of inventory 8.)Risk of supply delay if sawmill equipment goes down, staff turnover/lack of skilled staff Mitigate using diversification technique ie. Have alternative options of production in the event either of these occur 9.)Risk of delay/damage/lost shipment to overseas market Mitigate using sharing/transferring technique ie. Purchase additional insurance that would cover this 10.) Risk of timber market/supply – what if something happens to forest? Fire, bug infestation Mitigate using diversification ie. Find other supplies of timber 11.) Risk of reputation – environmental groups if CWTI doesn’t live up to the clearing/replanting requirement Mitigate using control ie. Establish strong internal controls to ensure all clearing/replanting requirements are being fulfilled. 12.) Risk of not meeting financial obligations due to delayed/infrequent receivables – CWTI operates year round but majority of payment only gets received around December January (based on 60/90 day terms) Mitigate using diversification ie. Find more new customers that require timber throughout the year to balance the cash flow. We can further discuss other mitigation methods should you please. I look forward to your feedback.

Torture Essay -- essays research papers

Ronald D. Cretlinsten contends that torturers acquire the ability to cope with the moral dilemmas of inflicting pain upon and murdering their fellow humans primarily through the processes of â€Å"routinization† and â€Å"dehumanization†, and also through the notion of â€Å"authorization† (191). With such as the case, an individual adept in the art of torture would necessarily have learned to be cruel, however, that argument neglects the very reality that many engaged in such activities are intrinsically perverse, and in fact willingly and happily do harm to others. The prevalence of torture throughout the world can be accounted for in part by the process of â€Å"routinization† in which a regime, in essence, desensitizes a given torturer to the atrocities that he is committing in its name. In such a process â€Å"what is being done to someone transforms into what is being done: information gathering† (191). The task of amassing information and confessions eclipses the reality in which the torturer lives; this is achieved through peer pressure from fellow torturers â€Å"to be a man†, by intense physical and emotional training, and through the employment of propaganda claiming that the torturer is fulfilling his duty and doing the right thing as his victims are immoral enemies of the state (192). In short, the torturer becomes disoriented and unable to decipher the actuality of his existence. This disorientation is caused by repetition, or â€Å"habituation†, in addition to the development of the â€Å"task-orie...

How Does Steinbeck Present Loneliness and Isolation in Of Mice and Men(TM)?

‘Of Mice and Men' was first published in 1937 during the great depression and has had a great impact on workers in America since. Steinbeck got the name of the book from a line in a poem ‘To a Mouse' by Robert Burns, the poem reads ‘The best laid schemes o'Mice an' Men, gang aft agley, an' lea'e us nought but grief an' pain for promis'd joy!' meaning that The best laid schemes of mice and men, Go often wrong, And leaves us nothing but grief and pain, For promised joy! This relates to the end of the book where George shoots Lennie, this is the part where it often wrong because the dream is no longer as big as it was. The book follows the journey of two workers, George and Lennie, travelling from Weed across America to the ‘Tyler ranch' in Northern California. The book starts by using descriptive language to get a picture into the readers mind, ‘Golden foothill slopes' Steinbeck makes America sound like the perfect paradise even with all the racism and discrimination around at that time, people still wanted to go there in order to achieve ‘the American Dream'. The setting of Soledad I think, relates to Lennie, ‘Golden foothill slopes curve up to the strong and rocky Gabilan mountains', this echoes Lennie's personality as he is calm and gentle and has a ‘golden' personality, but if you say something to upset him he will slowly ‘curve up' to become strong and full of rage with fists as strong as rock. Lennie is an outcast of the group, linking to isolation as he doesn't understand everything everyone says, and he doesn't know his own strength. Lennie is treat differently by al of the men ain the bunk-house because he is child-like ‘He don't mean no harm†¦He's a good guy' they are trying to be-friend Lennie after what happened to Curley because they don't want to end up with a crippled hand, when they go into town, Lennie is left behind and the men talk to him like a child, he is a bit ‘slow' and doesn't understand why people treat him differently. . The people at the bunk-house treat him like a child but they do include him in things like card games, whereas Curley hurts him, and Lennie doesn't understand why. George is the brains of the two, whenever Lennie is in trouble, George is there to get him out of it, this makes Lennie feel like he has a friend and doesn't make him feel lonely. ‘Hide in the brush till I come for you' George is showing Lennie that he will never be alone, ‘I got you to look after me, and you got me to look after you' they fight like brothers but will never leave each other alone or make each other feel isolated in anyway on purpose,. ‘An' if a fren' come along†¦ we'd say â€Å"Why don't you stay the night†Ã¢â‚¬Ëœ they would have people who care about them. George has this idea of people like them who work on ranches not having anybody to care about them, ‘With us it ain't like that, we got a future' George is showing determination to help Lennie's dream come true for them to have rabbits to be Lennie's friends so he isn't lonely, George wants them to be isolated by having their own land where nobody can hurt them, and they can be a family. I think George does feel lonely but in the way where he can't speak to anybody except for Lennie, George has boundaries for what he can talk to Lennie about in case he forgets it or doesn't understand. When they arrive on the ranch, George has a sense of relief when he confides in Slim and tells him what happened back in Weed and also tells him how he used to tease Lennie and that's how they ended up travelling together, George feels less isolated because now he has someone to talk to that understands what happened and he can let it all off his chest without snapping at Lennie. Candy is the oldest worker on the ranch, now no use to anyone due to an injury that occurred on the ranch, he has only one hand. Candy joins George and Lennie in the fight of achieving ‘The American Dream' and gives them money for the farmhouse. ‘S'pose I went in with you guys†¦how'd that be?' Candy starts to feel less lonely because George is at least considering it at this time, whereas the rest of the workers wouldn't even give him a chance to speak about dreaming of it. He doesn't feel so restricted of where he goes and who he talks to because he knows he isn't going to be there for much longer. Candy wasn't lonely in the beginning of the book because he had his dog but the rest of the workers thought he was useless ‘He ain't no good to you, Candy. An' he ain't no good to himself' I think this makes Candy feel like they're talking about him which links to the loneliness and isolation because he can't open up to anyone and I think Candy feels threatened by George and Lennie's arrival because every time a new worker comes along, it could mean that Candy wont be needed anymore. Candy I think compares to the ‘ash-pile' as he has become older and more useless but he has become part of the ranch like a landmark. He also compares to the limb which I think represents his stump, ‘Worn smooth' which relates to Candy always stroking it. Crooks is the only ‘negro' on the ranch, he is physically isolated by having a room to himself, in a separate building and not being mentally able to bring himself to talk to any of the workers, when Lennie first encounters Crooks, Crooks tries to get Lennie to feel like he feels, and to understand how it feels to be isolated. The book was written in the 1940's where most of America was segregated, Crooks was segregated and was only allowed to mix with the workers on Christmas. Curley's wife is isolated as she is the only woman on the ranch. She is perceived as dangerous because she wears red, ‘She is wearing a dress that shows her legs and her lips and nails are red'. George tells Lennie to stay away from her because of the dangerous red lips, Candy tells George that she's a tart but George can see that for himself. When Lennie is in the barn burying his puppy, Curley's wife walks in and starts talking about her soft hair, she knew that Lennie was capable of causing severe pain and damage to someone, but she didn't know he was capable of killing someone, Lennie doesn't know his own strength. This is a replay of what happened in Weed as Lennie felt something smooth that he liked and couldn't let go. The quote at the end of the book ‘Now what the hell ya suppose is eatin' them two guys?' These are the very last words in the book and are spoken by Carlson. Carlson only comes into the book when things are linked to loosing family, he shoots Candy's dog and shows no sympathy towards him. This suggests that Carlson is a very lonely character because he doesn't know what it's like to love someone and loose them. Slim shows sympathy and compassion towards George, and looks after him. This suggests that Slim knows what its like to loose family, and I think that's how he ended up alone on the ranch, because he lost his family so he decided to try and achieve the American Dream of making something out of nothing. George has to let go and ‘put down' his own family, by killing Lennie, he also kills the dream, not just his, but Candy's aswell. George is now not only alone, but has isolated himself from everyone even more. Crook's predictions have come true which is no surprise to him, he's been there for years and has seen loads of workers have the same dream, but never believed that them would achieve it. The end of the book is left open for you to believe what you want, if you want to believe George and Candy got the farmhouse or whether you think George stayed at the ranch, there is no right answer so you create your own ending.

MWDS : The Picture of Dorian Gray Essay

Oscar Wilde was born on October 16, 1854 to Sir William Wilde and Jane Wilde, the second of three children. Wilde studied at Oxford, and joined the Freemasons in 1878 after failing to join the Oxford Union. After graduation, he went home to Dublin and began writing poems. The Picture of Dorian Gray was his first and only novel. Wilde married Constance Lloyd in 1884 and perished on November 30, 1900 to cerebral meningitis. Historical Information As the second industrial revolution went on, steel, railroads, and electricity allowed for the economic growth of the United States and Western Europe. The standard of living rose dramatically, and health concern and sanitation caused infection and death rates to drop greatly. During the decade, gothic novels, like Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson, were published. Characteristics of the Genre The setting, atmosphere, and emotions are dramatic and gloomy. Dark suspense and mystery are strongly tied to gothic novels, al ong with the supernatural. Plot Summary The Picture of Dorian Gray is an American novel centered on Dorian Gray, a handsome wealthy young man living in the nineteenth century in London. Even though Dorian is a very intelligent person, he often finds himself easily manipulated and this fault will ultimately lead him to failure. Dorian has his picture painted by a friend named Basil, and when Dorian meets his friend Lord Henry Wotton, his life will soon collapse. Dorian begins to believe that youth and beauty will bring him everything he desires, so he makes a wish that the portrait will age, and he will stay forever young and handsome. The picture begins to show Dorian’s truths portraying him as a demon-like creature, and eventually he will come to realize all the terrible sins he created over fourteen years. After Dorian realized he is the result of numerous deaths, he retreats to his old school room to stab the picture in the heart. This relieves him of all his sins and the picture and he switches back , finally showing Dorian’s age. Author’s Style Wilde writes with strong details and vocabulary. His tendency to write through dialog is evident, as the growth of the characters and plot are through spoken words. Example â€Å"‘He has a simple and a beautiful nature. Your aunt was quite right in what she said of him. Don’t spoil him. Don’t try to influence him. Your influence would be bad. The world is wide, and has many marvelous people in it. Don’t take away from me the one person who gives to my art whatever charm it possesses: my life as an artist depends on him. Mind, Harry, I trust you’† (12). Basil describing Dorian’s importance to stay innocent from Lord Henry. 1890’s London, England, in the upper west side. Dorian moves from the west (wealthy) side of London to the east (decrepit), representing his double personality of being a gentleman, but also a skulker. Significance of the Opening Scene A background of Dorian Gray is built in the first chapter, giving him a mysterious and wildly curious air. The two most important characters that influence Dorian are brought up immediately and are given strong personalities through their dialog. The plot has strong ties with what is talked about in chapter one. Major Symbols, Motifs, Images Sibyl Vane: innocence, purity, and naà ¯vety. Her interaction with Dorian caused her life to end shorter than it should’ve been, and Dorian wouldn’t be effected as strongly should he had not met Sybil. Significance of the Ending/Closing Scene The novel ends and begins with a painting. Dorian has evolved for the worse and decides that destroying the painting would destroy the image of his disgu sting, corrupted soul, but inadvertently kills himself. The picture gives Dorian all of his monstrous deformities, while the painting is restored to the original, untouched beauty. Possible Themes 1. Innocence is fragile and impressionable 2. Transformation doesn’t just have to be for the better; it can go for the worse and progress to a form of despicable terribleness. 3. Eternal youth is something humans strive for, but once attained, it can become to much of a burden and have too much consequence to bear.

Corporate English

Corporate English Corporate English Corporate English By Maeve Maddox Thanks to reader Nick Corcodilos for sharing a link to an especially mind-numbing bit of English prose. I wont publish the link he sent me, but I will give you an excerpt: Leveraging the unique capabilities of Case Based Reasoning (CBR) to research, [this company] has created a comprehensive mirror pathway for personalized medicine incorporating the standardized processes required to infuse into pharmaceutical research, development and lifecycle pathway. †¨ I looked for other examples of this kind of writing and, alas, found plenty: Strategic management research on the development of new capabilities has largely overlooked the process whereby initial capabilities are transformed by the firm to create new capabilities. Whether the reader is new to diversity work or wishes to learn how to further leverage existing diversity initiatives with other strategically important business priorities, this book provides a comprehensive blueprint for navigating the complex and changing nature of situations involving diversity. We are committed to an organizational capability and mindset which guarantees rapidly delivering exceptional customer and stakeholder value by negotiating and making the appropriate tradeoffs among schedule, quality, cost, functionality, technical limits, and resources. â€Å"[†¦] reflects a striving for excellence in higher education that has been made more inclusive by decades of work to infuse diversity into recruiting, admissions, and hiring; into the curriculum and co-curriculum; and into administrative structures and practices. It also embraces newer forms of excellence, and expanded ways to measure excellence, that take into account research on learning and brain functioning, the assessment movement, and more nuanced accountability structures.  [†¦] is a multi-layered process through which we achieve excellence in learning; research and teaching; student development; institutional functioning; local and global community engagement; workforce development; and more.   It is the active, intentional, and ongoing engagement with diversity in ways that increase one’s awareness, content knowledge, cognitive sophistication, and empathic understanding of the complex ways individuals interact within systems and institutions.† I suppose the meaning of these texts can be worked out, but why write something that has to be puzzled over? I dont mind struggling with a text that was written a couple of hundred years ago, but when it comes to contemporary writing, I wont waste my time. Writers need to worry when Latinate abstract nouns outnumber function words in their writing. An annual rereading of Orwells essay on language wouldnt hurt: The inflated style itself is a kind of euphemism. A mass of Latin words falls upon the facts like soft snow, blurring the outline and covering up all the details. The great enemy of clear language is insincerity. When there is a gap between ones real and ones declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. Politics and the English Language Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Math or Maths?Used To vs. Use ToCaptain vs. Master

Accounting Earnings and Cash Flows

Longreach Ltd has adopted the international accounting standard and the objective of the standard in relation to the impairment of assets is prescribing the procedures to ensure that the assets are carried at not more than recoverable amount. Since the assets are described as impaired under this standard, it is required by the entity to recognize the loss arising from impairment. There are several types of assets included in the entity in both the profit and non-profit organization. Such assets are segmented into various section and those employed for carrying out the current operation are deemed as the current assets (Bevis 2013). Fixed assets on the other hand serves the entity for longer period. An entity may comprised of several intellectual assets other than current and fixed assets such as trademark, copyright assets and many more. It also comprised of assets emerged from the acquisition or due to the growing popularity among consumers are also included along with the goodwill and brand. The organization can increase its revenue by directly employing such assets. There are also intangible assets, which are not physical and cannot be measured in units. In the books of account, such assets are maintained at the amount purchased (Briloff 2013). There is a significant decline in the real value of the assets with the time. The company at the real time value applies impairment and the decreased amount is adjusted in the impairment account. Decline in the value of asset leads to loss, which is viewed as loss due to impairment. There are certain common factors applicable to the numerous assets and several factors influences the asset value. Value of machinery, equipment and several tools is based on the manufacturing capability and usage. It is viewed that the upcoming g production capability of these assets might decrease due to their increased usage in the production (Dechow 2012). The older equipment and machineries decreases in the value and eventually it becomes obsolete because of the emergence of modern machineries and equipment. The value of land gradually increase due to various factors such as over population, new cities emergence and transformation of the locality. Due to the alterations in the choice of consumers and modern technology emergence, the trademark along with the patent right tends to fall in value. Goodwill is falsified in the event of acquiring any acquisition and it serves as an additional value (Gray et al. 2013). The goodwill imbibed in purchasing the assets falls significantly when there is the reduction in the value of the assets. There is need to the financial report as per the requirement of the stakeholders because the stakeholders have different interest over the organization. Government and the accounting standards signifies huge importance in the interest of shareholders. It is desired by the stakeholders that financial reports must represent the true and fair value of the asset and liabilities of the listed companies. Due to the emergence of the modern machineries at the lower price, the market value of the machineries has turned out to be half of the real value cost. There can be the case when the organization has acquired the machinery before five years. If the cost price of certain machinery is presented in the financial report, it would indicate that the asset are overvalued. This would not represents the true and fair value of the assets. Valuing the assets of the organization are considered an efficient investment option by the shareholders (Maas et al. 2016). Shareholders of the company may take faulty investment decision if the shareholders rely their investment decisions on the overvalued financial statements, if the organization does not represents the fair and true value of the assets. The accounting board for gaining the shareholders interest has introduced the impairment concept. Introduction of the government policies and the accounting standards outlines the instruction for the impairment of the assets along with the general financial statements. When the carrying amount of the assets exceed the recoverable amount, it is required to carry out the test of impairment at that time. In the books of accounts of the assets, the carrying amount is recorded. The purchasing cost of the assets represents such amount and it is depreciated in relation to the appropriate technique of depreciation (Huian 2013). The asset fair value can be selected as the amount recovered after all the anticipated expenses of the assets are reduced by the organization. Asset value can be regarded as another recoverable amount. The net cash flow of the entity anticipated to be collected from the assets is referred to as the value. The higher value among the two can be chosen in accordance with the IAS 36. If we consider IAS 36, the loss arising from the impairment is measured by reducing the recoverable amount of assets from their carrying amount (Aasb.gov.au 2017). Since the book value of the asset is reduced, the impairment loss attributed to the respective assets are debited. In addition to this, the maintenance of the accounting amount of the assets has decreased the value. Such impairment loss is adjusted in the income statement in the year-end along with the profit and loss account. The loss is representing as the non-operating loss in the income statement. The overall value of the shareholder is decrea sed if the impairment loss is credited in the revaluation surplus account. In case of the assets that are generally considered as the Cash Generating Units that encompasses the goodwill, which has resulted from the acquisition of the assets. The impairment loss is not adjusted accordingly in this case. The impairment loss can be calculated as per the aforementioned method if the overall value of the cash-generating unit requires being impaired. Moreover, the loss is adjusted with the Goodwill account. In the event of making adjustment with the goodwill, certain amount is left, and then the remaining amount is aligned with the CGU assets (Rappaport 2012). This is relied on the book value of the assets. Aasb.gov.au. (2017). Available at: https://www.aasb.gov.au/admin/file/content105/c9/AASB136_07-04_COMPapr07_07-07.pdf [Accessed 18 Jan. 2017]. Bevis, H.W., 2013.  Corporate Financial Accounting in a Competitive Economy (RLE Accounting). Routledge. Briloff, A.J., 2013.  The truth about corporate accounting. Harpercollins. Dechow, P.M., 2012. Accounting earnings and cash flows as measures of firm performance: The role of accounting accruals.  Journal of accounting and economics,  18(1), pp.3-42. Gray, R., Owen, D. and Adams, C., 2013.  Accounting & accountability: changes and challenges in corporate social and environmental reporting. Prentice Hall. Huian, M., 2013. Stakeholder’s participation in the development of the new accounting rules regarding the impairment of financial assets.  Business Management Dynamics,  2(9), pp.23-35. Maas, K., Schaltegger, S. and Crutzen, N., 2016. Integrating corporate sustainability assessment, management accounting, control, and reporting.  Journal of Cleaner Production. Paton, W.A. and Littleton, A.C., 2012.  An introduction to corporate accounting standards  (No. 3). American Accounting Association. Rappaport, A., 2012. Establishing objectives for published corporate accounting reports.  The Accounting Review,  39(4), pp.951-962. Rennekamp, K., Rupar, K.K. and Seybert, N., 2014. Impaired judgment: The effects of asset impairment reversibility and cognitive dissonance on future investment.  The Accounting Review,  90(2), pp.739-759.

Research Term Paper- Apple iPhone Essay Example | Topics and Well Written Essays - 1750 words

Research Term Paper- Apple iPhone - Essay Example The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn the fortunes of the organization. The CEO’s statement of placing an Apple at every desktop and his policy of continuous innovation helped the company emerge as one of the most successful brands of the world. The visionary leadership has motivated the employees as well as ensured a proper diffusion of innovation across the entire organization that is perhaps the most critical success factor of the company. Economic aspects Affecting Product Economic factors like growth of economy and level of disposable income have a direct relationship with the demand of products like iPhones. High levels of disposable incomes imply greater demand for the product that is in turn again dependent on the state of economic growth. In addition to this business cycles also affect the sale of the product. However with the global economies on resurgent mode and a surge in demand for application based phones, there is a good prospect for iPhones. In addition to developed markets emerging markets like India and China also hold considerable importance for the success of the product. Financial Analysis Apple Inc is a publicly listed company whose stocks are listed and actively traded on the bourses of the NASDAQ. The latest stock price was 376.99 US dollars (Apple, 2011). The company reported a net income of approximately 14013 million dollars. The company recorded revenues of 100.32 billion US dollars with a gross margin of 39.82 percent. The net income of the company after meeting all direct as well as indirect expenses stood at 23.6 billion dollars that was way ahead of its competitor s namely Google or HP in the global market. The EPS value for its shares stood at 25.28 dollars that was marginally less than Google. The figure below depicts the financial standing of the company as well as a direct comparison with the most important competitors of the organization. Figure 1: Financials of Apple and Competitor Analysis (Source: Yahoo Finance, 2011) Marketing Environment The marketing environment of Apple Inc is governed by both internal as well as external factors. Internal factors include employees, work culture as well as organizational culture that have a significant impact on the business aspects of the organization. The visionary leadership of the CEO of the organization ensures that innovation that is the core culture of the organization is effectively diffused across the entire organization. External environmental aspects include macro environmental aspects including political, economic, sociological, technological as well as legal aspects that have a signif icant effect on the business prospects of the product in the tough and competitive global business environment. The aspect of innovation has increasingly helped the